Building a Strong Email List: A Hospitality Marketer’s Guide
In the hospitality industry, personal connections are everything. But how do you stay connected with your guests when they’re not dining at your restaurant, sipping cocktails at your bar, or checking into your hotel? The answer: email marketing. While social media is great for engagement and visibility, email remains one of the most effective ways to build relationships, drive repeat business, and keep your brand top of mind. But to make email marketing work, you need a solid email list—and that starts with understanding how to build one.