Trendjacking Without Trying Too Hard: Preserving Brand Integrity While Staying Relevant
Restaurants face a perpetual dilemma in social media marketing: jump on trending topics to stay visible or maintain a consistent brand voice that might not always align with viral moments. The space between these approaches is where the magic happens—thoughtful trendjacking that maintains your restaurant’s personality while tapping into cultural relevance.
How to Create a Local Fame Loop Using Just Instagram Stories
Build face recognition and turn casual locals into loyal walk-ins… without spending a cent on ads.
Silent Signals: How Your Restaurant’s Digital Body Language Is Turning Customers Away
Your restaurant speaks volumes online without saying a word. Just like in-person body language reveals true feelings, your digital presence sends silent signals that potential customers interpret instinctively. Many restaurant owners focus solely on beautiful food photos and clever copy while overlooking the subtle digital behaviors that actually drive customers away.
How to Stop Locals from Scrolling Past Your Restaurant on Social Media
People don’t scroll slowly. They swipe fast. They barely look. So if your post doesn’t grab them in half a second, you’re invisible.
The Secret to Restaurant Social Media That Doesn’t Suck Up Your Whole Week
If you’re in the restaurant business, you already know how quickly the hours disappear. Between staff issues, supplier delays, no-shows, last-minute table swaps, and just keeping the place running smoothly—your day is full. Then somewhere in between all that, someone reminds you: “Hey, we haven’t posted on Instagram in a while.”
The 7-Day Reservation Funnel Using Only Instagram + SMS (For Restaurants That Want to Stay Full Without Chasing Bookings)
If you’re still relying on people stumbling across your booking link or calling in randomly, you’re leaving seats empty. It’s not about doing more. It’s about doing the right stuff, in the right order, with the tools you already have in your pocket.
The Booking Trigger Stack: 5 Pieces of Content That Quietly Push People to Reserve a Table
When people scroll past your restaurant’s feed, most of them aren’t thinking about booking a table. They’re just killing time. The trick is to quietly plant the idea — and make it feel like their own. That’s what the Booking Trigger Stack is built for.
The Warm Craving Loop: How to Post in a Way That Makes People Say ‘Let’s Just Eat There Tonight’
Every restaurant dreams of being the first name that pops into someone’s head when they’re hungry. Not tomorrow. Not for a special event. Right now — tonight. But that kind of top-of-mind craving isn’t created with aggressive marketing or loud promotional blasts. It’s built slowly, subtly, through a mix of strategy, timing, and sensory precision.
Top Social Media Platforms Every Hospitality Business Should Prioritize in 2025
The hospitality industry thrives on connection, engagement, and creating memorable experiences. In today’s digital age, social media is one of the most powerful tools to achieve this. Whether you run a boutique hotel in the Yarra Valley, a bustling pub in Brisbane, or a fine dining restaurant in Sydney, having a strong presence on the right social media platforms can transform how you attract and engage with your audience. But with so many social platforms out there, which ones deserve your attention in 2025? Let’s dive into the top social media platforms every Australian hospitality business should prioritise to maximise their reach and grow their business.